Tuesday, February 26, 2008

Starbucks Tries out $2.50 Cup of Coffee

Starbucks Corp is experimenting with a $2.50 cup of coffee that would add a new, premium product to help fight the first drop in U.S. customer visits in its 37 year history. In its hometown of Seattle, Starbucks is testing a 12-ounce cup of what they call fresh pressed coffee at $2.50 each. The price is $2.25 in a Boston trial. Starbucks charges $1.55 for a regular brew. McDonald's Corp has been stealing customers with $1.39 coffee and is challenging Starbucks by adding expresso counters. I don't really care what they do because I make my own coffee in all kinds of flavors and it doesn't cost and arm and a leg to get it. They can keep their fancy coffee. It is too expensive for me anyway.

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